For the last several months, we’ve been talking about and beta-testing our new Digital Red Book product, and I was really excited when I saw it get launched for “GA” (general availability) earlier this month. The DRB, as we affectionately call it in house, is based on the Manager’s Red Book, which has been helping restaurants run more efficiently for more than 20 years. When I was initially introduced to the Manager’s Red Book, I only mildly impressed, which only goes to show how little I knew about it. Turns out, those books are a huge (and I mean HUGE) improvement over most shift management systems, and for good reason. Not only do they consolidate tons of pieces or random paper, including notes between managers, employee requests off, maintenance details, personnel performance information and more, they can also be custom built for each brand so that the tasks and check lists are specific to the location. Awesome!
We then took all this customization and consolidation of information to the next level by taking it online. The Digital Red Book app is a highly customized online shift management solution that you can download right from the iTunes store. We’ll set it all up for you (it takes us about a day to do that) so that when you login, you are using the DRB custom built just for you. Managers can collect and store all the same information they would in the books, such as – temperature checks, store deposits, sales info, etc. Then they can track it, assign it, and comment on it. Once data is input, it’s stored there forever, so you can search for it later using simple keywords or phrases. At the corporate level, users can login and see how stores are performing, review notes, see uploaded pictures and videos and more. And they can see all that as soon as the data is entered – real-time, instantly.
The icing on the cake with this cool app is the iPad and uber tough enclosure you can get with it. It takes ruggedized to a whole new level – to “kitchenized”. Drop it, slop on it, spill on it, and like a Timex, it keeps on ticking.
I’ve been working in the “technology for restaurants” business for several years now, and I’m pretty excited and impressed by this incredible new tool. Take the Digital Red Book for a test drive and see if you aren’t as enthusiastic as I am!
Mary Kay Hyde | Sr. Director of Marketing & Communities| Red Book Connect