New Year’s Resolutions

man jumping over 2014

I always think of a new year as a time that brings new hopes and goals. It provides me with an outlet to stop and think about what I want to achieve throughout the year. However, in my experience I’ve learned if my goals are too unrealistic, it has led to failure. Yet, when I’ve developed reachable goals, it has given me a better chance to succeed. As you know, making realistic New Year’s resolutions is also important in business. Here are 6 ideas to assist you when making your New Year’s resolutions.

1. Management/Leadership
Example: “In 2014, I would like to improve my relationship with my staff.”
Sir Winston Churchill once said, “The nation will find it very hard to look up to the leaders who are keeping their ears to the ground.” I believe this quote applies to all type of leaders. I once worked for a company that had their employees anonymously write-up an evaluation on their managers. I always thought this was such a great idea. I mean, how else would a manager know how to improve their leadership skills? Listening and receiving feedback from staff provides a better understanding on which management skills need improvement. Taking the extra time to work on becoming a better manager or leader is important for everyone. There are even social online classes that teach management skills including how to organize and plan ahead, how to communicate effectively, and how to motivate employees. Learning from and talking with peers is also a great method.

2. Customer Service
Example: “This year I want to receive better reviews from customers on our service.”
With so much competition in the restaurant and retail industry, having great customer service is vital. So, how do you obtain great customer service? We know that ensuring proper training of staff is key. This not only includes training new staff, but also ongoing training for the entire staff either with in-store training and/or social e-learning courses. Secondly, I’ve experienced that how you treat your staff can have a direct impact on customer service. Creating a good work environment where the staff feels respected and rewarded helps attribute to providing great customer service. Another important way to improve customer service is to listen to customers and receive their feedback. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” When I eat out at restaurants with my family and the manager walks over to our table and asks, “How is everything?” My husband always makes it a point to give them feedback instead of just saying, “Good.” And as I’m sure you’re well aware, there are many customers out there just like him. Sure, many times all you will get is a “good”, but whether it’s positive or negative feedback, it is always helpful to hear what is working and what can be improved. Last but not least, it’s always nice to go that extra mile for customers. If they leave your business feeling like they had a wonderful experience, they will become loyal customers and refer your business to others.

3. Technology
Example: “In 2014, I want my restaurant to run more efficiently.”
A new year calls for new technology. Technology is becoming more and more popular with both restaurants and retail. Nowadays, in order to compete with other businesses, adding technology has become quite the necessity. I have interviewed many restaurant managers who have raved about how technology has allowed them to spend less time in the back office, and more time on the “front lines” engaging with customers and spending time with their staff. They say that it helps their restaurants run smoothly, improves staff morale, and most importantly, increases profits. Whether it’s improving inventory count, back-office organization, shift scheduling, or hiring, technology can be a managers’ best friend.

4. Marketing
Example, “This year I want to increase traffic to my business by 10%.”
Speaking of technology, marketing has become more affordable and easier these days. Developing a marketing plan for the New Year can help maintain current customers and establish new ones. Affordable marketing tactics include social media marketing on platforms such as Facebook, Twitter, and FourSquare, mobile and email marketing to your opt-in customers, and loyalty programs to retain customers. Keeping your business top-of-mind within your community and customer base through marketing can easily help generate increased revenue.

5. Community Involvement
Example, “In 2014, I would like my business to be more popular among locals.”
Community involvement is also a great way to keep your business top-of-mind. Sponsoring community events, junior sports leagues, and school functions not only provides recognition for businesses, but also creates a positive image. Community involvement is a great way to obtain new customers. I’m always a sucker for it!

6. Time Off
Example, “This year I don’t want to get burned out, and I would like to spend more time with my family.”
We all need a little time off to get re-energized. I admit, I am guilty of prioritizing myself and my health far behind work and family. However, planning a vacation or some time off is important to maintain sanity in ones’ personal and professional life. It can provide that quality time we all need to take a step back and reflect on our goals. Not only will it benefit yourself, but your staff and business as well.

If you’re interested in learning more about social e-learning courses or restaurant technology, visit Red Book Connect at www.redbookconnect.com.

Please share with us your New Year’s resolutions in the comments section below.
Red Book Connect wishes you a happy and prosperous New Year!

 

Jodi Sabol | Marketing Consultant | Red Book Connect

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